With over 30 years of experience in the retail industry, I am a seasoned Visual Merchandising Consultant and Creative Coach. My career journey has encompassed diverse roles, including senior leadership positions and training and development, enabling me to gain a comprehensive skill set in visual merchandising, team leadership, and creative strategy.

As a freelance consultant, I specialize in crafting visually appealing and commercially successful retail environments. My expertise lies in bringing together creative teams to develop innovative visual concepts that enhance customer experiences and drive sales. I have had the privilege of collaborating with various clients, helping them create tailored visual merchandising strategies that align with their brand identity and business goals.

Most recently, I served as the Senior Director of Visual Merchandising and Display at Magnolia in Waco, TX for Chip and Joanna Gaines, where I led a talented team in creating captivating in-store presentations and ensuring cohesive brand representation. My role involved collaborating with cross-functional teams and overseeing the development and implementation of visual merchandising standards across all entities.

Driven by creativity and a passion for people and excellence, I am dedicated to creating engaging and effective retail experiences. My goal is to continue leveraging my expertise to help businesses thrive and create inspiring environments for their customers.